Down The Line


with Stran Smith

As a sports fan, this is one of my favorite times of the year. NFL and college playoffs are going on right now. I have the opportunity to listen to sports talk radio a lot while I am feeding my cows. I always enjoy listening to the older, retired players and their perspective of when they played this time of the year. It has made me reflect on my own career. I came to this conclusion. Some things you never get over. You just learn to live with them.

Our presidential election is over and we now have a new president. Whether you agree with our Nation’s choice or not, it’s time to move on. I’ve never been one to dwell on the past. I never believe you get anywhere in life by throwing your sucker in the dirt. In Joshua 1:2, God said, “Moses is dead, get up and go.” I’ve got news for you. Ronald Reagan isn’t coming back. It is time to get up and move forward.

I was out doing some work on the ranch the other day. I had a guy helping me. He comes out from time to time when we really need him. I couldn’t help but notice what a joyful attitude he had… 30 miles from nowhere in the middle of a hot and dusty cattle pen how one person’s attitude changed the entire atmosphere. A high pressure, stressful job was transformed into a pleasant day just because of this one man’s attitude.

I have had so many questions about STS Ranchwear and how our vision has grown beyond that to be a successful brand. I kind of scratch my head too at times. We reached our five-year goals at the end of two years, and just keep growing. It’s been an unbelievable journey and a blessing to watch the brand explode and grow beyond our expectations.