Down The Line


with Stran Smith

I was out doing some work on the ranch the other day. I had a guy helping me. He comes out from time to time when we really need him. I couldn’t help but notice what a joyful attitude he had… 30 miles from nowhere in the middle of a hot and dusty cattle pen how one person’s attitude changed the entire atmosphere. A high pressure, stressful job was transformed into a pleasant day just because of this one man’s attitude.

I have had so many questions about STS Ranchwear and how our vision has grown beyond that to be a successful brand. I kind of scratch my head too at times. We reached our five-year goals at the end of two years, and just keep growing. It’s been an unbelievable journey and a blessing to watch the brand explode and grow beyond our expectations. 

I really don’t like New Year’s resolutions because to me it’s just a fad and people nearly always break their resolutions. Every year my routine is to set aside a little bit of time to reflect on the past year and review and grade things that I’ve tried to accomplish in the previous year. 

This is always a hectic time of the year for me. I used to think it was because I was trying to get ready to rope at the NFR. In fact, that was probably the simplest time of getting ready, because all I did was focusing on roping at the finals. And now I’ve got two boys that are playing basketball. I’m calving my commercial heifers out. We are AI’ing my registered cows. I’m shipping my commercial calves. I’m helping Marcos get ready to rope at his first NFR. I’m trying to line guests up for the NFR Countdown Show Jennifer and I do every night at the MGM before the rodeo. I’m serving on the Elevation Sunday team. And trying to inventory six different STS Ranchwear retail booths during the NFR. I didn’t know how good I had it when all I had to worry about was roping one calf a night.