Celebrate a Cowboy Christmas at D Bar M Western Store with Jack and Jesse Bassett
Photos and Story by: Dee Yates
Nestled in the heart of Reno, Nevada, D Bar M Western Store stands as a beacon of tradition and quality for all things Western. This family-owned gem has been outfitting cowboys and cowgirls since 1964, with Jack Bassett and his family at the helm since 1980. As the holiday season approaches, Jack and his son Jesse are gearing up to offer a unique shopping experience filled with one-of-a-kind Cowboy Christmas items.
A Legacy of Western Spirit
The story of D Bar M is steeped in local history and Western values. Initially opened by two couples in 1964, the store saw several ownership changes until Jack’s mother, Elaine Smith, took over in 1968. Jack, alongside his wife, continued the legacy, fully taking the reins in 1980. Today, the Bassett’s, including Jack’s grandson Haze, ensures that the spirit of the West lives on through their carefully curated selection of Western wear and gear.
More Than Just a Store
At D Bar M, visitors can explore an extensive range of products that embody the rugged elegance of the Western lifestyle. From custom-made saddles to handcrafted silver bits and spurs, each item in the store tells a story of craftsmanship and heritage. The store boasts a vast collection of cowboy hats from renowned brands like Stetson, Resistol, and American, alongside their own private label.
With the holiday season just around the corner, Jack and Jesse have meticulously prepared to welcome an influx of unique, handmade merchandise. Shoppers looking for authentic gifts will find everything from custom leather goods to exquisite western-inspired jewelry and home décor.
Celebrating the Community and Culture
Jack is not just the proprietor; he is a stalwart of the cowboy community and tradition, fostering a connection with local ranchers, rodeo enthusiasts, and global tourists drawn to the allure of the American West. The store serves as a gathering place for those who cherish the cowboy way of life, including the vibrant next generation of rodeo stars and Western aficionados.
D Bar M takes pride in its loyal customer base that spans generations, with many families having shopped at the store for three, four, or even five generations. These generational customers hail from Western states like California, Arizona, Nevada, Oregon, and Idaho, but the store’s reputation draws visitors from all around the world.
Visit D Bar M This Holiday Season
Located just four blocks from the Reno-Sparks Livestock Events Center, home to the famous Reno Rodeo, D Bar M Western Store is conveniently situated for anyone attending the rodeo or exploring the Cowboy Corridor. Open Monday through Saturday, from 9 AM to 5 PM, with some exceptions for holidays, D Bar M invites you to step into a world where Western heritage and modern craftsmanship meet.
Contact Jack and Jesse at (775) 329-9107 or via email at info@dbarm.com for custom orders or inquiries. This holiday season, let Jack and Jesse Bassett at D Bar M Western Store make your Cowboy Christmas unforgettable. From their family to yours, they offer not just products, but passages to the past, tailored for the future of the cowboy tradition. Experience the warmth of genuine Western hospitality and make D Bar M your first stop for unique gifts and high-quality Western wear.
